01
Define the user and job
Describe the specific person, situation and task the product supports. A focused problem statement is more useful than a long feature wish list.
02
Map the complete workflow
Follow the journey from entry to successful outcome, including errors, approvals, notifications and support. Consider internal operations as carefully as the customer interface.
03
Prioritise the first release
Choose the smallest coherent version that delivers value and tests the riskiest assumptions. Separate launch requirements from ideas that can wait.
04
Plan technology around constraints
Consider devices, offline needs, integrations, security, accessibility, data ownership and team skills. Technology follows the product and operating model.
05
Build learning into delivery
Use prototypes, reviewable increments and real-user feedback. Define product signals and support processes before launch so the team can improve deliberately.
Next step
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