Lifecycle Marketing 4 min
WhatsApp and Email Marketing: Build a Connected Customer Journey
How to combine permission-based WhatsApp messages with email automation for timely, useful customer communication.
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Lifecycle & Email Marketing
We design permission-based email automation and coordinated WhatsApp flows around customer behaviour, lifecycle stage and business context.
Capabilities
What we can build and improve.
Email marketing strategy
Klaviyo setup & optimisation
Welcome, nurture & drip campaigns
Cart and browse recovery
Post-purchase and replenishment flows
Audience segmentation
A/B testing and optimisation
Reporting, consent and deliverability review
Designed for
A stronger working system.
01
Timely, relevant communication
02
Email and WhatsApp working together
03
Clear triggers, exclusions and ownership
04
Continuous improvement beyond launch
Related insights
Plan the next step with confidence.
Lifecycle Marketing 4 min
Why Email Marketing Matters for B2B Companies
How B2B teams can use helpful email journeys to nurture longer decisions, support sales and build durable customer relationships.
Read articleLifecycle Marketing 4 min
Seven Email Automation Flows for a Connected Customer Journey
Seven practical lifecycle email flows and how to coordinate them with customer data, sales and WhatsApp.
Read articleReady to improve lifecycle & email marketing?
Tell us the goal, bottleneck or idea. We'll help shape a practical next step.