01
Welcome and preference flow
Introduce the value of the relationship, set expectations and collect useful preferences. Do not rush every new subscriber into the same promotion.
02
Enquiry and lead nurture
Acknowledge interest, share relevant answers and notify the right person. Stop or adapt the flow when sales begins a direct conversation.
03
Browse and cart recovery
Remind customers helpfully, preserve context and avoid excessive pressure. Use email for detail and WhatsApp selectively when permission and urgency justify it.
04
Post-purchase onboarding
Confirm what happens next, provide setup or care guidance and make support easy to reach. This flow can reduce uncertainty and prevent avoidable tickets.
05
Review, replenishment and win-back
Time messages around realistic product use and customer status. Suppress customers who have already acted, complained or opted out.
06
Customer education
Use behaviour and product ownership to deliver relevant tips, use cases and updates. Educational value makes lifecycle communication more durable.
07
Measurement and governance
Track conversion, replies, unsubscribes and customer outcomes. Document triggers, owners, exclusions and review dates for every automation.
Next step
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