01
Why there is no honest single price
An ecommerce build can be a configured theme, a highly customised storefront or a connected commerce system. Catalogue size, product rules, content readiness, integrations and operational complexity matter more than page count alone.
02
The main cost drivers
Platform choice, visual design, product migration, search and filtering, payments, shipping, taxes, customer accounts and third-party systems all affect scope. Photography, copywriting and ongoing merchandising should be budgeted separately when they are not ready.
03
Platform and customisation decisions
Shopify can reduce infrastructure work, while WooCommerce can suit teams already invested in WordPress. Custom applications are justified when the buying or operational model cannot fit a standard platform. Choose around workflow and ownership, not only initial build cost.
04
Budget beyond launch
Plan for platform fees, apps, hosting where applicable, maintenance, security, analytics, campaign landing pages and conversion improvements. A cheaper launch can become expensive when routine changes require development or several overlapping subscriptions.
05
How to request a useful estimate
Share product count, variants, markets, payment and shipping rules, required integrations, content status, target launch and who will maintain the store. Ask for assumptions, exclusions and ongoing costs so proposals can be compared fairly.
Next step
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