01
Define the business change
State what the new site must improve: qualified enquiries, ecommerce discovery, self-service, credibility or content operations. Translate that goal into observable outcomes and prioritised journeys.
02
Audit before replacing
Review analytics, search visibility, current content, customer questions, accessibility and technical constraints. Keep what works, repair what is weak and avoid discarding useful URLs without redirects.
03
Plan structure and content together
Create the sitemap from user needs and business priorities, then draft key messages before visual design. Real content exposes hierarchy problems that placeholder text hides.
04
Agree on the operating model
Decide who owns updates, approvals, hosting, maintenance and measurement. Platform decisions should reflect those responsibilities as much as design ambition.
05
Launch safely
Test forms, analytics, redirects, metadata, performance and devices. Monitor search and conversion signals after release, then improve based on real behaviour.
Next step
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