01
UX defines how the experience works
User experience design examines goals, tasks, information and friction. It includes research, journey mapping, structure, flows, wireframes, prototypes and testing. The outcome is a product people can understand and complete tasks within.
02
UI shapes the interaction
User interface design covers visual hierarchy, typography, colour, controls, states and responsive behaviour. It turns a validated structure into a coherent interface while preserving accessibility and brand character.
03
Why separating them creates problems
An attractive interface cannot rescue a confusing journey, and a sound flow can still fail when controls are inconsistent or unreadable. UX and UI should inform one another throughout design and development.
04
A practical design process
Start with business and user goals, study current evidence, define key journeys, create low-fidelity flows and test important assumptions. Develop the visual system after the structure works, then review the implemented experience on real devices.
05
What to evaluate
Look for task completion, clarity, error recovery, accessibility, speed and confidence—not only subjective preference. Feedback should identify the user, context and problem so the team can make informed trade-offs.
Next step
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